2025 DataHigh Competition
Real Estate Google Ads Benchmarks
Google Ads benchmarks for real estate agents, property listings, and real estate services.
$2.53
Avg. CPC
-52% vs avg
8.4%
Avg. CTR
+27% vs avg
3.3%
Avg. CVR
-56% vs avg
$100.48
Avg. CPL
+43% vs avg
How Real Estate Compares to All Industries
Cost Per Click (CPC)$2.53
$0Avg: $5.26$10.52
Click-Through Rate (CTR)8.4%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)3.3%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$100.48
$0Avg: $70.11$140.22
Common Issues in Real Estate Google Ads
Renter vs buyer intent confusion
Geographic hyper-targeting needs
Long decision cycle attribution
Listing freshness and inventory sync
Optimization Tips for Real Estate
Use property listing extensions
Implement neighborhood-level targeting
Create buyer vs renter campaign separation
Track inquiry to showing to close funnel
Popular Keywords in Real Estate
homes for salereal estate agentapartments for rentcommercial propertyhouses near me
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.0x
- Waste Rate
- 32%
- Search Volume
- high
- Competition
- high
More Real Estate Google Ads Resources
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Benchmarks
Compare CPC, CTR, CVR to industry averages
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