2025 DataMedium Competition
Restaurants & Food Google Ads Benchmarks
Google Ads benchmarks for restaurants, food delivery, catering, and food service businesses.
$2.05
Avg. CPC
-61% vs avg
7.6%
Avg. CTR
+14% vs avg
7.1%
Avg. CVR
-6% vs avg
$30.27
Avg. CPL
-57% vs avg
How Restaurants & Food Compares to All Industries
Cost Per Click (CPC)$2.05
$0Avg: $5.26$10.52
Click-Through Rate (CTR)7.6%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)7.1%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$30.27
$0Avg: $70.11$140.22
Common Issues in Restaurants & Food Google Ads
Delivery vs dine-in intent mixing
Peak hours bid management
Menu item vs restaurant searches
Third-party delivery app competition
Optimization Tips for Restaurants & Food
Use ad scheduling for meal times
Implement location extensions prominently
Create delivery vs dine-in campaign separation
Use call extensions for reservations
Popular Keywords in Restaurants & Food
restaurants near mefood deliverypizza placescatering servicesbest brunch
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 6.0x
- Waste Rate
- 20%
- Search Volume
- high
- Competition
- medium
How Do You Compare?
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Benchmarks
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