Benchmarks/Restaurants & Food

2026 DataUpdated February 18, 2026Medium Competition

Restaurants & Food Google Ads Benchmarks

Google Ads benchmarks for restaurants, food delivery, catering, and food service businesses.

$2.05

Avg. CPC

-61% vs avg

7.6%

Avg. CTR

+14% vs avg

7.1%

Avg. CVR

-6% vs avg

$30.27

Avg. CPL

-57% vs avg

What are Restaurants & Food Google Ads benchmarks in 2026?

Restaurants & Food benchmarks currently average $2.05 CPC, 7.6% CTR, 7.1% conversion rate, and $30.27 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Restaurants & Food Compares to All Industries

Cost Per Click (CPC)$2.05

$0Avg: $5.26$10.52

Click-Through Rate (CTR)7.6%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)7.1%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$30.27

$0Avg: $70.11$140.22

Common Issues in Restaurants & Food Google Ads

Delivery vs dine-in intent mixing

Peak hours bid management

Menu item vs restaurant searches

Third-party delivery app competition

Optimization Tips for Restaurants & Food

Use ad scheduling for meal times

Implement location extensions prominently

Create delivery vs dine-in campaign separation

Use call extensions for reservations

Popular Keywords in Restaurants & Food

restaurants near mefood deliverypizza placescatering servicesbest brunch

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 6.0x
Waste Rate: 20%
Search Volume: high
Competition: medium

How Do You Compare?

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Related Industries

Personal Services

CPC: $5.81 | CTR: 7.7%

Physicians & Surgeons

CPC: $5 | CTR: 6.7%

Real Estate

CPC: $2.53 | CTR: 8.4%

Shopping, Collectibles & Gifts

CPC: $3.49 | CTR: 8.9%

Quick Answers About Restaurants & Food Benchmarks

What is a good CPC for restaurants & food Google Ads?

Current benchmark CPC for restaurants & food is $2.05. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should restaurants & food advertisers target?

The 2026 benchmark conversion rate is 7.1% for restaurants & food. Use this as a baseline and improve landing-page relevance to move above average.

Is restaurants & food Google Ads competitive?

Restaurants & Food is currently a medium competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Restaurants & Food Google Ads Costs

Estimate CPC ($2.05), monthly budget, and cost per lead by location