2025 DataHigh Competition
Shopping, Collectibles & Gifts Google Ads Benchmarks
Google Ads benchmarks for e-commerce, online retail, gift shops, and collectibles stores.
$3.49
Avg. CPC
-34% vs avg
8.9%
Avg. CTR
+34% vs avg
3.8%
Avg. CVR
-49% vs avg
$47.94
Avg. CPL
-32% vs avg
How Shopping, Collectibles & Gifts Compares to All Industries
Cost Per Click (CPC)$3.49
$0Avg: $5.26$10.52
Click-Through Rate (CTR)8.9%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)3.8%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$47.94
$0Avg: $70.11$140.22
Common Issues in Shopping, Collectibles & Gifts Google Ads
Shopping feed optimization gaps
Seasonal inventory management
Category cannibalization
Price competition visibility
Optimization Tips for Shopping, Collectibles & Gifts
Optimize product feed with detailed attributes
Use seasonal campaign structures
Implement dynamic remarketing
Create gift-occasion specific campaigns
Popular Keywords in Shopping, Collectibles & Gifts
gifts for himonline shoppingcollectible itemsunique giftshandmade products
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 4.5x
- Waste Rate
- 25%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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