Benchmarks/Sports & Recreation

2026 DataUpdated February 18, 2026Medium Competition

Sports & Recreation Google Ads Benchmarks

Google Ads benchmarks for sporting goods, recreational activities, fitness equipment, and outdoor gear.

$2.64

Avg. CPC

-50% vs avg

9.2%

Avg. CTR

+38% vs avg

7.6%

Avg. CVR

+1% vs avg

$47.47

Avg. CPL

-32% vs avg

What are Sports & Recreation Google Ads benchmarks in 2026?

Sports & Recreation benchmarks currently average $2.64 CPC, 9.2% CTR, 7.6% conversion rate, and $47.47 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Sports & Recreation Compares to All Industries

Cost Per Click (CPC)$2.64

$0Avg: $5.26$10.52

Click-Through Rate (CTR)9.2%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)7.6%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$47.47

$0Avg: $70.11$140.22

Common Issues in Sports & Recreation Google Ads

Seasonal sport timing

Equipment vs activity searches

Local facility vs online retail

Skill level targeting gaps

Optimization Tips for Sports & Recreation

Align campaigns with sports seasons

Use audience targeting for enthusiast groups

Create skill-level specific ad copy

Leverage YouTube for demonstration ads

Popular Keywords in Sports & Recreation

golf equipmenthiking geartennis lessonscamping suppliessports equipment

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 5.0x
Waste Rate: 22%
Search Volume: high
Competition: medium

How Do You Compare?

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Related Industries

Real Estate

CPC: $2.53 | CTR: 8.4%

Restaurants & Food

CPC: $2.05 | CTR: 7.6%

Shopping, Collectibles & Gifts

CPC: $3.49 | CTR: 8.9%

Travel & Hospitality

CPC: $2.12 | CTR: 8.7%

Quick Answers About Sports & Recreation Benchmarks

What is a good CPC for sports & recreation Google Ads?

Current benchmark CPC for sports & recreation is $2.64. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should sports & recreation advertisers target?

The 2026 benchmark conversion rate is 7.6% for sports & recreation. Use this as a baseline and improve landing-page relevance to move above average.

Is sports & recreation Google Ads competitive?

Sports & Recreation is currently a medium competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Sports & Recreation Google Ads Costs

Estimate CPC ($2.64), monthly budget, and cost per lead by location