2025 DataMedium Competition
Sports & Recreation Google Ads Benchmarks
Google Ads benchmarks for sporting goods, recreational activities, fitness equipment, and outdoor gear.
$2.64
Avg. CPC
-50% vs avg
9.2%
Avg. CTR
+38% vs avg
7.6%
Avg. CVR
+1% vs avg
$47.47
Avg. CPL
-32% vs avg
How Sports & Recreation Compares to All Industries
Cost Per Click (CPC)$2.64
$0Avg: $5.26$10.52
Click-Through Rate (CTR)9.2%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)7.6%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$47.47
$0Avg: $70.11$140.22
Common Issues in Sports & Recreation Google Ads
Seasonal sport timing
Equipment vs activity searches
Local facility vs online retail
Skill level targeting gaps
Optimization Tips for Sports & Recreation
Align campaigns with sports seasons
Use audience targeting for enthusiast groups
Create skill-level specific ad copy
Leverage YouTube for demonstration ads
Popular Keywords in Sports & Recreation
golf equipmenthiking geartennis lessonscamping suppliessports equipment
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 5.0x
- Waste Rate
- 22%
- Search Volume
- high
- Competition
- medium
How Do You Compare?
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Benchmarks
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