2025 DataHigh Competition
Travel & Hospitality Google Ads Benchmarks
Google Ads benchmarks for hotels, travel agencies, airlines, and hospitality businesses.
$2.12
Avg. CPC
-60% vs avg
8.7%
Avg. CTR
+31% vs avg
5.8%
Avg. CVR
-24% vs avg
$73.7
Avg. CPL
+5% vs avg
How Travel & Hospitality Compares to All Industries
Cost Per Click (CPC)$2.12
$0Avg: $5.26$10.52
Click-Through Rate (CTR)8.7%
0%Avg: 6.7%13.3%
Conversion Rate (CVR)5.8%
0%Avg: 7.5%15.0%
Cost Per Lead (CPL)$73.7
$0Avg: $70.11$140.22
Common Issues in Travel & Hospitality Google Ads
OTA competition for brand terms
Booking window targeting
Seasonal demand management
Last-minute vs advance booking
Optimization Tips for Travel & Hospitality
Use hotel price extensions
Implement booking window bid adjustments
Create destination-specific campaigns
Target in-market travel audiences
Popular Keywords in Travel & Hospitality
hotels near meflight dealsvacation packagescar rentaltravel agency
These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.
Quick Stats
- Est. ROAS
- 6.5x
- Waste Rate
- 25%
- Search Volume
- high
- Competition
- high
How Do You Compare?
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Benchmarks
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