Benchmarks/Landscaping & Lawn Care

2026 DataUpdated February 18, 2026Medium Competition

Landscaping & Lawn Care Google Ads Benchmarks

Google Ads benchmarks for landscapers, lawn care services, tree services, and hardscaping contractors.

$4.85

Avg. CPC

-8% vs avg

6.4%

Avg. CTR

-3% vs avg

9.9%

Avg. CVR

+31% vs avg

$49.09

Avg. CPL

-30% vs avg

What are Landscaping & Lawn Care Google Ads benchmarks in 2026?

Landscaping & Lawn Care benchmarks currently average $4.85 CPC, 6.4% CTR, 9.9% conversion rate, and $49.09 cost per lead. Use these values as your baseline before setting bid targets and growth budgets.

How Landscaping & Lawn Care Compares to All Industries

Cost Per Click (CPC)$4.85

$0Avg: $5.26$10.52

Click-Through Rate (CTR)6.4%

0%Avg: 6.7%13.3%

Conversion Rate (CVR)9.9%

0%Avg: 7.5%15.0%

Cost Per Lead (CPL)$49.09

$0Avg: $70.11$140.22

Common Issues in Landscaping & Lawn Care Google Ads

Strong spring/summer seasonality with winter drop-off

One-time vs recurring service tracking

Residential vs commercial intent mixing

Geographic targeting for service radius

Optimization Tips for Landscaping & Lawn Care

Scale budgets up in spring and taper in late autumn — follow seasonal demand

Create separate campaigns for one-time projects vs recurring maintenance

Use radius targeting carefully to match your service area

Highlight seasonal services — spring cleanup, fall leaf removal, snow plowing

Popular Keywords in Landscaping & Lawn Care

landscaping near melawn care servicetree removalgarden designhardscaping contractor

These are example high-volume keywords. Your actual keyword strategy should be tailored to your specific products, services, and target audience.

Quick Stats

Est. ROAS: 5.0x
Waste Rate: 22%
Search Volume: high
Competition: medium

How Do You Compare?

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Related Industries

HVAC & Air Conditioning

CPC: $9.12 | CTR: 5.8%

Plumbing Services

CPC: $8.45 | CTR: 6.1%

Roofing Services

CPC: $10.25 | CTR: 5.5%

Quick Answers About Landscaping & Lawn Care Benchmarks

What is a good CPC for landscaping & lawn care Google Ads?

Current benchmark CPC for landscaping & lawn care is $4.85. Campaigns below this level usually indicate strong quality score and tighter keyword intent targeting.

What conversion rate should landscaping & lawn care advertisers target?

The 2026 benchmark conversion rate is 9.9% for landscaping & lawn care. Use this as a baseline and improve landing-page relevance to move above average.

Is landscaping & lawn care Google Ads competitive?

Landscaping & Lawn Care is currently a medium competition vertical. Auction pressure in this category directly impacts CPC and cost per lead, so negative keywords and segmentation matter more.

Calculate Your Landscaping & Lawn Care Google Ads Costs

Estimate CPC ($4.85), monthly budget, and cost per lead by location