Transforming E-commerce Performance Through Strategic Paid Media
How we scaled an e-commerce client's ad spend by 29% while improving ROAS by 22% and reducing cost per acquisition—generating over $30,000 in additional monthly revenue.
The Challenge
Our client came to us with a common e-commerce challenge: they wanted to scale their business through paid advertising, but previous attempts had resulted in diminishing returns. As they increased spend, their cost per acquisition climbed and ROAS dropped.
They needed a partner who could:
- Efficiently scale advertising spend without sacrificing profitability
- Improve return on ad spend (ROAS) across all campaigns
- Drive higher-value customer acquisition with better average order values
- Increase overall revenue while maintaining sustainable unit economics
The Results
Comparing our 8-month management period to the previous period, we achieved significant improvements across all key metrics.
Our Approach
Advanced Audience Targeting
Implemented sophisticated audience strategies to attract higher-value customers with greater purchase intent and larger basket sizes.
Campaign Structure Optimization
Balanced branded and non-branded spend to maximize efficiency while maintaining growth in new customer acquisition.
Continuous Performance Monitoring
Real-time optimization based on performance data, adjusting bids and targeting to capitalize on opportunities.
Strategic Scaling
Methodically increased budget on proven campaigns while maintaining profitability metrics and improving efficiency.
Performance Comparison
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly Revenue | $193,049 | $223,875 | +15.9% |
| ROAS | 1.78x | 2.17x | +21.9% |
| Average Order Value | $280.15 | $346.98 | +23.9% |
| Monthly Conversions | 151 | 204 | +35.1% |
| Website Visits | 13,637 | 17,596 | +29.0% |
| Cost Per Acquisition | $156.16 | $144.24 | -7.6% |
Key Achievements
Increased monthly ad spend by 29% while reducing customer acquisition costs and improving conversion rates.
23.9% increase in average order value through strategic audience targeting and qualified traffic.
$30,826 additional monthly revenue with sustained growth in both branded and non-branded campaigns.
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