4x More Leads at 78% Lower Cost
How we transformed a home improvement company's struggling PPC campaigns into a lead generation machine—increasing weekly leads from 21 to 83 while dramatically reducing acquisition costs.
The Challenge
Our client, a home improvement company, came to us with a PPC account that was bleeding money. Despite significant ad spend, they were seeing declining leads and rising costs. The situation was made worse by well-funded competitors who were dominating the search results.
Key Problems Identified:
- Significant wasted ad spend on irrelevant searches
- Declining lead numbers month over month
- Increasing cost per acquisition making campaigns unprofitable
- Competitors with very deep pockets dominating the market
- Over-reliance on Search campaigns in a saturated space
The Results
Our strategic overhaul delivered dramatic improvements across all key lead generation metrics.
Before vs After
Our Approach
A comprehensive audit and strategic overhaul of the client's PPC account, focusing on efficiency and diversification.
Comprehensive Account Audit
In-depth review to identify inefficiencies, wasted spend, and opportunities for improvement across all campaigns.
Landing Page Optimization
Created new landing pages and optimized existing ones to significantly improve conversion rates from paid traffic.
Campaign Diversification
Introduced new campaign types to diversify reach and reduce over-dependence on Search campaigns in a saturated competitive space.
Negative Keyword Strategy
Expanded negative keywords extensively to eliminate irrelevant traffic and stop budget leaking to non-converting searches.
Ad Group Expansion
Broadened existing ad groups to capture a wider audience through additional keywords and Dynamic Search Ads (DSAs).
Campaign Optimization
Fine-tuned bidding strategies, ad scheduling, and targeting for improved performance across all campaigns.
Key Insight
In highly competitive markets with well-funded competitors, success isn't about outspending—it's about outsmarting. By diversifying campaign types, ruthlessly eliminating wasted spend, and optimizing conversion paths, we achieved 4x the leads at a fraction of the cost.
Struggling with Lead Generation Costs?
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