From Loss-Making to 15.75x ROAS in 30 Days
A travel and hospitality client came to us with campaigns that were losing money on every transaction. Within 30 days, we transformed their performance—increasing weekly sales by 1,675% and achieving a remarkable 15.75x return on ad spend.
The Challenge
Our client's PPC campaigns were in serious trouble. They were spending money on Google Ads but generating almost no return—in fact, they were losing money on the few transactions they did get. The account was poorly structured, with a Google optimization score below 50%, and there was no strategy in place to target the right customers.
Key Problems Identified:
- Minimal transactions with a loss on each sale
- Excessive wasted spend on irrelevant traffic
- Poor account structure with no clear strategy
- Google optimization score under 50%
- No advanced targeting or audience strategies in place
Outstanding Results
Our targeted actions led to dramatic improvements within just 30 days.
The Transformation
How We Did It
A detailed audit revealed multiple opportunities for optimization and growth. Here's our execution plan.
Complete Campaign Rebuild
Conducted comprehensive keyword research and rebuilt campaigns from scratch, ensuring alignment with best practices for maximum efficiency.
Optimization Score Focus
Raised the Google optimization score from 48% to the high 90s, signifying a well-managed, healthy account structure.
Advanced PPC Strategies
Introduced smart targeting with Custom, Affinity, and In-market audiences to reach high-intent travelers.
Campaign Diversification
Expanded beyond Search to include Discovery, Display, and YouTube campaigns for broader reach and brand awareness.
Service Area Segmentation
Segmented campaigns by service area to target potential customers more accurately with relevant messaging.
Negative Keyword Expansion
Dramatically expanded negative keyword lists to eliminate irrelevant traffic and stop wasted spend completely.
The Takeaway
This case demonstrates that even severely underperforming accounts can be transformed with the right strategy. The client was ready to give up on Google Ads entirely—instead, within 30 days, it became their most profitable marketing channel.
Is Your Account Underperforming?
If you're losing money on Google Ads or not seeing the results you expected, we can help. Get a free Wasted Spend Analysis to see what's possible.