Expert PPC Management That Stops Wasted Ad Spend
London-based Google Ads agency helping UK businesses cut wasted ad spend and turn PPC campaigns into a predictable source of qualified leads. 15+ years experience, $20M+ managed.
Trusted by leading businesses
Most businesses waste 20-40% of their Google Ads budget
Without expert management, your campaigns leak money through poor targeting, irrelevant clicks, and missed optimization opportunities.
Wasted ad spend
No qualified leads
Flat revenue
Targeting the wrong audience
Broad match keywords eating your budget on irrelevant searches
No proper tracking
Decisions based on guesswork instead of conversion data
Set-and-forget campaigns
Campaigns running on autopilot without regular optimization
Full-Service PPC Management
Expert management across every campaign type
Google Ads
- Search, Display, Shopping, and Performance Max campaigns
- Advanced keyword research and negative keyword management
- A/B testing of ad copy and landing pages
- Quality Score optimization for lower CPCs
- Conversion tracking setup and attribution modeling
The difference expert PPC management makes
Without PPC Chief
- Wasted budget on irrelevant clicks and broad match keywords
- No clear visibility into what's working and what's not
- Campaigns running on autopilot without regular optimization
- Poor conversion tracking leading to guesswork decisions
- High cost per lead with inconsistent lead quality
With PPC Chief
- Every pound works harder with precise targeting and negative keywords
- Weekly reports with clear metrics and actionable insights
- Continuous optimization with A/B testing and bid adjustments
- Proper conversion tracking showing true ROI by campaign
- Lower cost per qualified lead with improved lead quality
Trusted by businesses serious about growth
Don't take our word for it. Here's what our clients have to say about working with PPC Chief.
“Within 3 months, our cost per lead dropped by 40% while lead quality actually improved. PPC Chief identified wasted spend we didn't even know existed. They're now managing campaigns across all our product lines.”
Sarah MitchellTechFlow Solutions“We'd been running Google Shopping for years but never got the ROAS we wanted. PPC Chief restructured everything and we're now seeing 5x returns. Their weekly reports actually make sense to someone who isn't a PPC expert.”
James RodriguezUrban Home Goods“As a law firm, our CPCs are brutal. PPC Chief helped us focus on the cases we actually want. Our intake quality has never been better and we're spending 30% less on ads than with our previous agency.”
Emma ThompsonClarity Legal
What Our Clients Say
"Within 3 months, our cost per lead dropped by 42% while lead volume increased. The team's expertise in B2B lead gen is exceptional."
Industry-Specific PPC Expertise
We deliver results across industries, applying proven strategies tailored to your sector and audience.
Free PPC Tools & Resources
Audit your campaigns, plan your budget, and benchmark your performance with our free tools and guides.
PPC ROI Calculator
See projected clicks, conversions, and revenue based on your spend and industry benchmarks.
Waste Calculator
Discover how much of your Google Ads budget is being wasted and calculate potential savings.
Negative Keyword List
500+ negative keywords across 15 categories. Copy and paste directly into your Google Ads account.
Free Google Ads Audit
Get a comprehensive audit of your account and discover exactly where your budget is being wasted.
PPC Statistics 2026
50+ PPC statistics including ROI benchmarks, ad spend data, and platform performance metrics.
How Much Does a PPC Agency Cost?
UK pricing guide covering agency fees, pricing models, and what to expect from PPC management.
Pricing
Transparent pricing, no surprises
Flat monthly fees based on your ad spend tier. No percentage of spend, no hidden costs.
Strategy Session
Comprehensive PPC audit and 90-day roadmap
£600
£400
one-time
- Complete account structure review
- Landing page analysis
- Competitor ad intelligence
- Attribution & tracking audit
- 90-day optimization roadmap
- Recorded Loom walkthrough
- Credited upon signing
Credited towards your first month
Growth
For businesses spending £3k-10k/month on ads
£2000
£1500
/month
- Full campaign management
- Weekly optimization
- Conversion tracking setup
- Monthly performance reports
- Dedicated account manager
- Slack/email support
3-month minimum commitment
Scale
For businesses spending £10k+/month on ads
£3500
£2500
/month
- Everything in Growth
- Multi-platform management
- Landing page recommendations
- Bi-weekly strategy calls
- Custom reporting dashboard
- Priority support
3-month minimum commitment
All plans include conversion tracking setup, weekly optimization, and dedicated account management.
Ad spend is billed directly to your Google Ads account—we never touch your budget.
FAQ
Frequently Asked Questions
- Our management fees start at £1,500/month for businesses spending £3k-10k/month on ads, and £2,500/month for those spending £10k+ per month. We also offer a one-time Strategy Session for £400 that includes a comprehensive audit and 90-day roadmap. This fee is credited towards your first month if you decide to work with us.
- Full campaign management includes: keyword research and negative keyword management, ad copy creation and A/B testing, bid optimization, conversion tracking setup, landing page recommendations, weekly optimization, monthly performance reports, and a dedicated account manager. We manage Google Search, Display, Shopping, and Performance Max campaigns.
- We charge a flat monthly management fee, not a percentage of ad spend. This aligns our incentives with yours—we're focused on efficiency and results, not inflating your budget. Our fees are based on account complexity and ad spend tier, and you'll always know exactly what you're paying.
- Most clients see measurable improvements within the first 30 days as we implement quick wins like negative keyword cleanup, bid adjustments, and ad copy improvements. Significant performance gains typically emerge by months 2-3 as we gather data and optimize campaigns more deeply. We'll set realistic expectations during your Strategy Session.
- We specialize in e-commerce, B2B lead generation, SaaS, professional services, and non-profit organizations. Our experience spans 15+ years and $20M+ in managed ad spend across these sectors. If you're spending at least £3,000/month on Google Ads and want to improve your ROI, we can likely help.
- No. We work on a month-to-month basis after an initial 3-month commitment. The initial period allows enough time to properly optimize your campaigns and demonstrate results. After that, you can cancel with 30 days notice. We earn your business every month.
- It's a quick assessment of your Google Ads account to identify obvious areas of wasted spend—things like broad match keywords eating budget, missing negative keywords, or poor quality scores. We'll show you exactly where you're losing money and what can be improved. It takes about 15 minutes of your time and there's no obligation.
- Yes, we need manager access to optimize your campaigns effectively. You retain full ownership and admin access to your account at all times. If we part ways, we simply remove our access—your account, data, and campaigns remain entirely yours.
- You'll get a dedicated account manager available via email and Slack. We provide weekly optimization summaries and detailed monthly performance reports. Growth and Scale clients also get regular strategy calls. We believe in transparent communication—you'll always know what we're doing and why.
Ready to stop wasting money on Google Ads?
Get a free analysis of your Google Ads account and discover exactly where you're losing money. No obligation, no pressure—just actionable insights.