PPC Management That Cuts Wasted Ad Spend
PPC Chief is a PPC management company that finds where your Google Ads budget is leaking, cuts the waste, and turns what's left into qualified leads. Flat monthly fees — no percentage of spend.
Most PPC management fails for the same reason.
Your agency sends reports full of impressions but can't tell you your cost per lead. Your campaigns run on autopilot. Search terms leak budget every week. Nobody checks the tracking.
You are paying for management, but nothing is actually being managed. The result: rising CPCs, declining lead quality, and no clear picture of what your ads are producing.
What is PPC management?
A PPC management company oversees your paid advertising campaigns — keyword research, ad copy, bid management, conversion tracking, landing page recommendations, and ongoing optimisation. The goal: turn ad spend into a predictable source of qualified leads, not just clicks.
What's Included in Our PPC Management
Comprehensive pay-per-click management covering every aspect of your paid advertising strategy.
Google Ads Management
Full management of Search, Shopping, and Performance Max campaigns. Keyword research, bid management, and ongoing optimisation included.
Keyword & Negative Management
Weekly search term reviews, negative keyword expansion, and match type refinement to eliminate wasted spend and improve targeting.
Ad Copy Creation & Testing
Responsive search ads, headline testing, and description experiments. We write copy that converts and retire what doesn't.
Conversion Tracking Setup
GA4, GTM, and Google Ads conversion tracking configured properly. Enhanced conversions, offline imports, and server-side tagging.
Landing Page Recommendations
Data-driven recommendations to improve conversion rates on your landing pages. We audit forms, messaging, and page speed.
Monthly Reporting & Strategy
Reports that show cost per lead, ROAS, and revenue — not vanity metrics. Monthly strategy calls to align campaigns with business goals.
Results That Matter
Real outcomes from real accounts. No inflated numbers, no vanity metrics.
B2B client saw conversion rate more than double after restructuring campaigns and fixing attribution.
Professional services firm cut cost per qualified lead by 44% within 90 days of switching to PPC Chief.
E-commerce retailer increased qualified enquiries by 62% without increasing ad spend.
How We Work
A clear, four-step process that moves you from wasted spend to predictable growth.
Audit
We review your account structure, wasted spend, tracking setup, and competitor landscape. You get a clear picture of where money is being lost.
Strategy
We build a 90-day plan: campaign structure, keyword targets, budget allocation, and conversion goals tied to your actual revenue metrics.
Launch
We rebuild or restructure your campaigns, set up proper tracking, write new ad copy, and go live with a clean, measurable setup.
Optimise
Weekly optimisation cycles: search term reviews, bid adjustments, A/B tests, negative keyword expansion, and monthly reporting on leads and revenue.
Industries We Manage PPC For
We manage Google Ads for businesses across these industries. Explore your sector for tailored insights.
E-commerce
Shopping campaigns, feed optimisation, and ROAS-focused management.
B2B
Lead generation campaigns for professional services and manufacturers.
SaaS
Trial signups, demo requests, and efficient customer acquisition.
Legal
High-value lead generation for law firms and solicitors.
Healthcare
Patient acquisition campaigns for clinics and private practices.
Charity
Google Ad Grants management and donor acquisition campaigns.
Transparent Pricing
Flat monthly fees. No percentage of spend. No hidden costs.
Strategy Session
Comprehensive PPC audit and 90-day roadmap
- ✓Complete account structure review
- ✓Wasted spend identification
- ✓Competitor ad intelligence
- ✓Conversion tracking audit
- ✓90-day optimisation roadmap
- ✓Recorded Loom walkthrough
Growth
For businesses spending £3k-10k/month on ads
- ✓Full campaign management
- ✓Weekly optimisation
- ✓Conversion tracking setup
- ✓Monthly performance reports
- ✓Dedicated account manager
- ✓Slack/email support
Scale
For businesses spending £10k+/month on ads
- ✓Everything in Growth
- ✓Multi-platform management
- ✓Landing page recommendations
- ✓Bi-weekly strategy calls
- ✓Custom reporting dashboard
- ✓Priority support
PPC Management FAQ
- PPC management is the ongoing process of overseeing and optimising your paid advertising campaigns. It covers keyword research, ad copy writing, bid management, negative keyword expansion, conversion tracking, landing page recommendations, and performance reporting. The goal is to turn your ad spend into a predictable source of qualified leads at the lowest possible cost per acquisition.
- PPC management fees in the UK typically range from £500 to £5,000+ per month depending on account complexity and ad spend. Some agencies charge a percentage of your ad spend (usually 10-20%), while PPC Chief uses flat monthly fees starting at £1,500/mo. Flat fees mean your management cost stays the same as your budget grows.
- A PPC management company handles every aspect of your paid advertising: account structure, keyword research, ad copy creation, bid management, negative keyword reviews, conversion tracking setup, landing page analysis, competitor monitoring, and monthly reporting. The best PPC management companies report on business outcomes like leads and revenue, not vanity metrics like impressions.
- No. We work on rolling monthly agreements with a 30-day notice period. We believe in earning your business every month rather than locking you into a 12-month contract. Most clients stay because of results, not because of contract terms.
- Our PPC management includes campaign setup and restructuring, keyword research and expansion, negative keyword management, ad copy writing and A/B testing, bid management, conversion tracking setup and maintenance, competitor monitoring, landing page recommendations, and monthly performance reporting with actionable strategy.
- Most clients see measurable improvements within 30-60 days. The first 2-4 weeks focus on auditing, restructuring, and fixing tracking. After that, optimisation compounds: wasted spend decreases, conversion rates improve, and cost per lead drops. Significant results typically appear by month 3.
Get a Free Wasted Spend Analysis
Find out exactly where your Google Ads budget is leaking. No obligation, no hard sell — just a clear breakdown of wasted spend and actionable fixes.