Google Ads Cost in Miami 2025
See how Google Ads costs compare across all 23 industries in Miami. Local CPCs are 25% above the national average.
Google Ads Costs by Industry in Miami
| Industry | Miami CPC | Miami CPL | ROAS | CVR | Competition |
|---|---|---|---|---|---|
| Attorneys & Legal Services | $10.72 | $165 | 8x | 5.1% | High |
| Dentists & Dental Services | $9.81 | $105 | 5.5x | 9.1% | High |
| Home & Home Improvement | $9.81 | $114 | 5x | 7.3% | High |
| Education & Instruction | $7.79 | $113 | 4.5x | 11.4% | High |
| Personal Services | $7.26 | $67 | 5x | 9.7% | Medium |
| Beauty & Personal Care | $7.13 | $75 | 4.5x | 7.8% | High |
| Industrial & Commercial | $7.13 | $107 | 4x | 7.2% | Medium |
| Business Services | $6.97 | $129 | 4x | 5.1% | High |
| Career & Employment | $6.45 | $79 | 3.5x | 4.3% | High |
| Health & Fitness | $6.25 | $79 | 4.5x | 6.8% | High |
| Physicians & Surgeons | $6.25 | $71 | 5x | 11.6% | High |
| Apparel, Fashion & Jewelry | $5.39 | $127 | 4.2x | 4.0% | High |
| Animals & Pets | $4.96 | $40 | 4.5x | 13.1% | Medium |
| Automotive - Repair & Service | $4.88 | $36 | 5x | 14.7% | Medium |
| Furniture | $4.83 | $152 | 4x | 2.7% | Medium |
| Shopping, Collectibles & Gifts | $4.36 | $60 | 4.5x | 3.8% | High |
| Finance & Insurance | $4.33 | $105 | 5x | 2.5% | High |
| Sports & Recreation | $3.30 | $59 | 5x | 7.6% | Medium |
| Real Estate | $3.16 | $126 | 5x | 3.3% | High |
| Automotive - Sales | $3.01 | $49 | 6x | 7.8% | High |
| Travel & Hospitality | $2.65 | $92 | 6.5x | 5.8% | High |
| Restaurants & Food | $2.56 | $38 | 6x | 7.1% | Medium |
| Arts & Entertainment | $2.00 | $38 | 5.5x | 4.8% | Low |
*Costs are adjusted for Miami's 25% market multiplier based on local competition data.
Miami PPC Market Overview
Miami is a growing PPC market with unique bilingual characteristics. The city's international business community, tourism industry, and real estate market create diverse advertising opportunities. Spanish-language campaigns can significantly expand reach, and the luxury/lifestyle segment is particularly strong.
Competition Level
Miami CPCs run 20-30% above national averages, making it more affordable than other major metros while still reaching an affluent, high-intent audience. Real estate, hospitality, and legal services see the highest competition.
Tips for Google Ads in Miami
Run bilingual campaigns (English and Spanish) to capture the full Miami market—many searchers use both languages
Target seasonal tourists separately from local residents with different messaging and landing pages
Leverage geographic targeting for specific areas like Brickell (finance), South Beach (hospitality), and Coral Gables (residential services)
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