Broad Match Is Draining Your Budget: How to Take Back Control
Google's broad match keywords waste 20-40% of most ad budgets on irrelevant clicks. Here's how broad match works, real examples of waste, and how to fix it.
Expert PPC Management
Broad match is the default keyword type in Google Ads — and it's the single biggest source of wasted spend. Real examples from audited accounts, plus a phrase vs exact vs broad decision framework. Get our free negative keyword list.
Written by
PPC Chief15+ years of Google Ads expertise. We help businesses cut wasted ad spend and turn PPC into a predictable source of qualified leads and revenue.
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