Broad Match Is Draining Your Budget: How to Take Back Control
Google's broad match keywords waste 20-40% of most ad budgets on irrelevant clicks. Here's how broad match works, real examples of waste, and how to fix it.
Google Ads Specialists · 15+ Years · 200+ Accounts
Broad match is the default keyword type in Google Ads — and it's the single biggest source of wasted spend. Real examples from audited accounts, plus a phrase vs exact vs broad decision framework. Get our free negative keyword list.
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PPC ChiefGoogle Ads specialists with 15+ years managing £50M+ in ad spend across 200+ accounts. Google Ads certified, data-driven PPC management for UK and US businesses.
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