AI Max Migration Playbook
Google is retiring Dynamic Search Ads in September 2026. This playbook walks you through the migration to AI Max, step by step, so you keep control of targeting, negatives, and performance.
What's Inside
Pre-Migration Audit
5 itemsInventory all DSA campaigns
Document current performance baselines
Audit landing page content quality
Landing Page Preparation
5 itemsEnsure pages have clear service/product descriptions
Add structured data for content matching
Test page speed on mobile
Negative Keyword Hardening
5 itemsExport current DSA negative lists
Add brand protection negatives
Build industry-specific exclusion lists
AI Max Opt-In Testing
5 itemsSelect 2-3 campaigns for controlled test
Set conservative CPA/ROAS targets
Run for 2-4 weeks before full rollout
Post-Migration Monitoring
5 itemsCheck search term reports daily for first 2 weeks
Monitor Quality Score changes
Watch for CPA spikes from irrelevant queries
Download the AI Max Migration Playbook
Step-by-step checklist for migrating from DSA to AI Max. 25+ action items across 5 phases.
Need Help Migrating to AI Max?
We help PPC teams migrate from DSA to AI Max without losing control of targeting or blowing budgets on irrelevant queries.