Performance Max Audit Playbook
An 8-point audit framework for Performance Max campaigns. Check conversion tracking, asset groups, audience signals, placements, and more with 30 pass/fail criteria.
What's Inside
Conversion Tracking Health
5 itemsCheck for duplicate conversion actions
Separate primary vs secondary conversions
Verify enhanced conversions are active
Asset Group Quality
5 itemsEach asset group targets one theme/product
All assets have "Good" or "Best" ratings
No auto-generated video assets in use
Audience Signals
5 itemsCustom segments reflect actual buyers
Customer match lists are uploaded and current
Website visitor lists are properly segmented
Search Themes and Terms
5 itemsSearch themes configured for each asset group
Search term insights reviewed weekly
Brand exclusions are in place
Placement and Channel Mix
5 itemsPlacement reports checked for spam sites
Display network exclusions applied
YouTube placement quality verified
Performance Benchmarks
5 itemsCPA trend is stable or improving
ROAS meets or exceeds target
Conversion volume is sufficient for learning
Download the PMax Audit Playbook
An 8-point audit framework for Performance Max campaigns. 30+ checks with pass/fail criteria.
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