What is inside
- ✓IVT thresholds and CRM lead-tagging standards (valid / spam / competitor / irrelevant)
- ✓A 15 to 30 minute weekly detection checklist for Google Ads and GA4
- ✓IP, geo, and placement exclusion and form-hardening steps
- ✓An incident playbook for active attacks (rapid budget drain, fake-lead surges)
- ✓A monthly IVT review and governance routine
- ✓Roles and ownership across paid media, analytics, and sales
New to the topic? Start with our advertiser's guide to fake leads and click fraud, then use this SOP to put a process around it.
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