Restaurants & Food vs Travel & Hospitality Google Ads Costs
Compare CPC, conversion rates, cost per lead, and ROI between restaurants & food and travel & hospitality Google Ads campaigns.
Restaurants & Food
Travel & Hospitality
Side-by-Side Metrics Comparison
| Metric | Restaurants & Food | Travel & Hospitality |
|---|---|---|
| Cost Per Click (CPC) | $2.05Better | $2.12 |
| Click-Through Rate (CTR) | 7.6% | 8.7%Better |
| Conversion Rate (CVR) | 7.1%Better | 5.8% |
| Cost Per Lead (CPL) | $30.27Better | $73.7 |
| Return on Ad Spend (ROAS) | 6x | 6.5xBetter |
| Waste Rate | 20%Better | 25% |
Which Is Harder to Advertise In?
Travel & Hospitality is the more challenging market
Travel & Hospitality presents more advertising challenges with high competition, a $2.12 average CPC, and a 25% typical waste rate. This means campaigns require more expertise to manage profitably.
Restaurants & Food is comparatively easier with medium competition and a $2.05 CPC. The 20% waste rate means there's less room for budget to be lost on poor targeting.
However, both industries can be profitable with proper campaign management. Travel & Hospitality campaigns that overcome the higher difficulty often see excellent returns due to higher customer lifetime values.
Google Ads Tips for Both Industries
Track conversions end-to-end from click to revenue, not just form fills
Use negative keywords aggressively to prevent budget waste on irrelevant searches
Test ad copy variations monthly and pause underperformers quickly
Implement remarketing to recapture visitors who didn't convert on the first visit
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Data sources & methodology
Restaurants & Food vs Travel & Hospitality figures are aggregated from third-party industry benchmark studies and cross-referenced against PPC Chief's own account data: £20M+ in managed Google Ads spend and 200K+ leads generated across 15+ years and 200+ accounts. We update the dataset annually; this benchmark set was last reviewed on May 22, 2026. Treat the numbers as directional averages: your actual costs depend on competition, location, Quality Score, match-type strategy, and seasonality.
Scope: Google Ads Search campaign benchmarks unless otherwise noted. PPC Chief's consolidated dataset and the broad WordStream Search benchmark can produce different averages, so compare like-for-like when using these figures.
Primary external sources:
- WordStream: 2026 Google Ads Benchmarks (13,000+ search campaigns across 23 industries)
- Store Growers: Google Ads Benchmarks (2026)
- Google Ads Help: official cost and bidding documentation